Whitespace was formed in 2017 as a Brighton based brand activation agency, our work spans across the UK and worldwide. We specialise in all things design, web and branding. Great design drives us and as the team grows we want to ensure that love and passion for delivering a great end product remains at the heart of the company. 

 

Each of the team has individual specialisms and strengths but all share the same core values, creative approach and a love of good design. 

 

We have a relaxed collaborative approach and strive to ensure the process is as uncomplicated and transparent as possible. We love what we do and want our clients to get the same enjoyment. As a brand activation agency we believe that the only way to deliver results effectively is to enjoy the journey.

 

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Milly, Steve and James. Directors of Whitespace

Owner managed

The three founders of Whitespace, Milly, Steve and James have a working relationship which spans over 20 years. They have a track record of delivering creative solutions for their clients. They are supported by an exceptionally strong team along with a network of collaborators in the industry.

Meet the team

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Milly Stone

Managing Director - Co-founder

Milly Stone is a highly accomplished business leader with over 25 years business management experience with a focus on business marketing.

She is known for her ability to inspire and lead high-performing teams, and a commitment to driving business results.

Milly is driven by a need to “do it better”. She is enthusiastic, motivated and meticulous in her dealings with the people she comes into contact with, forging friendships as well as business relationships.

Steve Elford

Steve Elford

Director of Web Development - Co-founder

Steve has been building websites since 1999 and has seen the web evolve since the early “dial-up” days. He heads up the development team at Whitespace ensuring high standards in modern HTML, CSS and Javascript.

He specialises in PHP for the creation of database driven sites, such as those powered by WordPress. He also conceived and built our CMS, “Traffic”, and CRM platform, “Blend”, from the ground up and looks after our web hosting services.

James Morrison - Creative Director

James Morrison

Creative Director - Co-founder

James is Creative Director and co-founder of Whitespace. He has worked in the design industry for over 25 years. Starting his career as an art-worker, he has learnt the ropes from the ground up. Every project starts life in his notebook and he is equally at home designing for print or digital. 

James believes in a collaborative approach and loves working alongside clients to truly understand their brand and aspirations for a project. He has gained extensive experience working on a broad and varied range of projects over the years. 

 

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Duncan Bounds

Lead Developer

Duncan is a meticulous web developer with a passion for building clean, functional, and user-friendly websites. His attention to detail and growing expertise in multiple programming languages enable him to craft high-quality web applications that consistently meet and exceed client expectations.

Duncan is dedicated to delivering seamless user experiences, whether he's developing new features or refining existing ones. His commitment to excellence makes him an invaluable member of our development team.

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Emma Longton

Senior Creative

Emma is a graphic and web designer with over 15 years’ experience. She loves helping businesses build strong brand identities that really work across different media. With skills in branding, print, digital design, and websites, Emma enjoys creating designs that not only look great but also support clients in reaching their goals.

Emma has worked with a wide range of clients and is recognised for her creativity, reliability, and commitment to producing high-quality, tailored design solutions that meet diverse business needs.

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Sally Elford

Web Fulfillment

Sally primarily works on fulfilment on all our web projects while Steve works 'under the hood'.

She also supports the studio with general admin as well as website testing before launch.

She is an established illustrator in her own right so also comes from a creative background and is an invaluable part of the team.

Sally Scott

Sally Scott

Project Manager

With over 25 years experience in advertising and design, Sally brings a comprehensive background managing accounts both big and small in a wide range of industry sectors. 

She enjoys cultivating and nurturing long term Client relationships and has strong creative judgement based on sound learning.  And with a very keen eye for detail, she is often described as a safe pair of hands. She loves a twiglet.

Tony

Tony Stone

Financial Controller

Tony manages everything financial for us. He chases, he organises and generally keeps us in good order.  

Tony is recognized for his strong analytical skills and strategic thinking, which have enabled him to drive financial growth and profitability in various organizations.

Known as "the angry bear".

Co Creators & Collaborators

Our in-house team is at the core of everything we do - design, development, and strategy handled with clarity and care. But creativity often calls for fresh perspectives.

That’s where our Co - Creators and Collaborators come in.

Co-creators are brilliant individuals - illustrators, storytellers, strategists - who bring new layers of imagination to a project. Collaborators are trusted partners who add depth and flexibility when needed. Together, they help us stay agile, while you stay connected to one consistent team: Whitespace.

This is how we keep creativity flexible, collaborative, and personal. Always.

This is modern agency thinking: lean, senior, accountable - and built around results.

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Terry Bower

Inside Stories

Inside Stories is a business storytelling consultancy that helps organisations uncover and articulate the narrative at the heart of their brand.
We work with leadership teams to tease out their purpose, define what truly drives them and craft compelling stories that communicate who they are, what they do and why it matters.

Through immersive narrative workshops and tailored story frameworks — from pitch delivery to business manifestos and long-form brand narratives — Inside Stories equips teams with the clarity and confidence to engage audiences authentically, elevate their positioning and make more meaningful commercial connections across markets.

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Jason Edge

Betterment Agency

Betterment is a marketing strategy consultancy focused on helping businesses make better commercial decisions.
We work with leadership teams to define clear marketing strategies that attract and retain the right customers, differentiate from competitors and support long-term growth.

Led by senior expertise, Betterment provides practical, outcomes-driven guidance across positioning, messaging, pricing, customer acquisition and retention. We work seamlessly with in-house teams and specialist partners to ensure strategy is not just documented, but applied — turning marketing from a cost centre into a driver of measurable business performance.

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Lee Davies

Hiai Consultancy

HiAi Studio is an AI strategy and solutions partner that helps businesses harness artificial intelligence to optimise operations, create new capabilities and drive competitive advantage.
We work with organisations and agencies to build bespoke AI systems, develop tailored AI strategies and deploy smart tools that unlock efficiencies and scale processes that traditional software can’t. 

From AI-powered custom tools and website AI compatibility audits to strategic AI adoption programmes and intelligent analytics solutions, HiAi ensures businesses are ready for the next wave of customer interactions and operational workflows powered by AI.

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Kris McKnight

Monogram

Monogram London is a multidisciplinary brand design and creative studio that helps businesses build purposeful, visually distinctive brands that stand out and endure.
We combine strategic brand thinking with thoughtful design and craftsmanship to create identities, visual systems, digital experiences and communications that help customers choose, prefer and stay loyal to the brand.

Trusted by lifestyle, luxury and heritage clients globally, Monogram shapes brand expression across identity, packaging, art direction, websites and media — bringing strategic clarity and creative excellence to every touchpoint.

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Ade Holder

427 Marketing

427 is a specialist SEO and digital marketing agency that helps businesses increase visibility, grow organic traffic and generate more enquiries from search engines.
We work with companies of all sizes — from local SMEs to larger UK and international businesses — to build and implement transparent, results-driven SEO strategies that improve search rankings and deliver sustained commercial outcomes. 

Rooted in clarity, honesty and measurable results, 427 SEO combines technical optimisation, content strategy, link building and conversion support — always tailored to each client’s goals and built without jargon or needless complexity. 

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Sarah Henderson

Purely PR

Purely Public Relations (Purely PR) is a PR and communications consultancy that helps organisations create and shape conversations with their key stakeholders, build visibility and strengthen and protect reputations.
We work with businesses, charities and leadership teams to identify the stories worth telling, craft strategic communications and secure meaningful attention with internal and external audiences such as the media, staff, investors and policymakers.

Through insight-driven PR planning and creative storytelling, Purely PR elevates visibility, protects reputations and helps organisations connect credibly and consistently via external and internal communications strategies and channels.

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