Brand Development Questionnaire

Your name

Your email

Project title

Project time frame

Who are the project points of contact?

What would you say is a good benchmark of success?

What needs to be delivered?

Describe in a few words how you would like the new brand to be perceived

Who are your main competitors and how are you different?

Who are your target demographic?

Describe your ideal customer persona?

What is your primary mission?

What do you like about the current brand?

What do you dislike or feel doesn't work with the current brand?

Do you have a strap-line?

How do you feel the brand could be improved and better serve your business?

In terms of design what brands do you like or aspire to?

Any other notes?

Brand development questionnaire