Case Study Questionnaire

Website development questionnaire

Helping us tell your story properly

We want to showcase the work we’ve done together in a way that reflects the real impact on your business.
This isn’t about jargon — it’s about outcomes, challenges and what changed.

Your name*

Your email*

Business name

1. About Your Business

Can you describe your business in one or two sentences?

Who are your primary audiences or customers?

What does success look like for your business?

2. The Challenge

What challenges were you facing before working with us?

What wasn't working (brand, website, systems, performance, etc.)?

What triggered the decision to invest in this project now?

What were the risks of doing nothing?

Had you tried to solve this before? If so, what happened?

3. Objectives & Expectations

What were your key goals for the project?

Were there any specific KPIs or outcomes you wanted to achieve?

What did success look like at the start?

4. The Approach (Working Together)

What made you choose to work with us?

How did you find the process of working together?

What stood out about our approach compared to others?

Were there any key moments, workshops or decisions that shaped the outcome?

5. The Solution

What did we create or deliver together?

How would you describe the solution in simple terms?

What are the most important features, elements or outputs?

How does it differ from what you had before?

6. The Impact

What has changed since launch?

Have you seen measurable results? (e.g. revenue, engagement, leads, efficiency)

Has anything improved internally (team, processes, confidence)?

Have you received any feedback from customers or stakeholders?

Can you share any stats, metrics or performance improvements?

7. Business Value

How has this project supported your wider business goals?

Has it unlocked new opportunities (markets, growth, partnerships)?

Has it improved perception of your brand?

8. Reflection

What was your favourite part of the project?

What would you say to another business considering working with us?

If you had to sum up the experience in one sentence, what would it be?

9. Approval & Usage

Are you happy for us to feature your business on our website and marketing?

Yes No

Can we use your logo and visuals?

Yes No

Is there anything you'd prefer us not to include?

10. One last thing

What's the one thing you'd say about working with us?

Thank you for taking the time to complete this. Your answers help us accurately represent the work we’ve done together and the impact it’s had on your business.